I love my logo. When I was looking to rebrand a few years ago, a marketing expert said to me, “Make sure you love your logo. It is the face of your business and all that it stands for and you will have it a long time.” It was good advice. That was four years ago and I still love it. It still stands for all that my business is about and, because I am the person behind my business, it says a bit about me too.
I was looking for something that expresses how I want my clients to feel after they’ve been to see me for treatment and the reason why I continue to do this work. Quite simply, I want people to be able to carry on – for as long as they want – doing the thing they love. The thing that gives them joy. Their raison d’etre. Pain gets in the way of that. So if I can remove the restrictions or injury causing the discomfort, educate the person to move correctly and manage any ongoing issues for themselves with targeted exercises, then I have achieved my goal. They go away happy that they can get on with their life free of restriction and discomfort and get back to doing their thing.
The graphic designer I used to help develop the design totally got what I wanted. He took the original black and white line drawing, gave it a new and joyful lease of life and added one little element which sums it all up – balance. The yin and yang symbol for the head. Genius!
Working towards a body in balance is what we bodyworkers are aiming for. Freeing up tensions that create torsions that pull the body out of sync. Working towards a frame that can stand with poise, grace and – balance.
On another level, living in balance is so vital to our health, wellbeing and happiness and is also incredibly difficult to achieve in these busy, frantic times. Does it really have to take a tiny little microbe to force those of us who are able and lucky enough to take time to rebalance, rethink, recover, recalibrate – reconnect – with ourselves and nature?
We are all different and have different levels of balance and ways of achieving that. Being clear about what we need in order to maintain our own particular level of balance – across all aspects of our lives – is the key. Asking ourselves how much we really need to be happy in terms of money, goods, food, shelter, warmth – and being willing to live within that – helps us work out our priorities, appreciate our privileges and in turn – hopefully – helps the planet.
If one good thing comes out of this current crisis, I hope it is that people understand the importance of living in balance – not just for themselves but for those around them and for nature, wildlife and our beautiful and precious home – planet Earth.
